Privacy Policy

Welcome to www.bikibeachwear.com. We are committed to protecting your personal data and respecting your privacy. This Privacy Policy outlines how we collect, use, share, and protect your personal information when you visit or make a purchase from www.bikibeachwear.com (the "Site"). This policy is designed to be compliant with the General Data Protection Regulation (GDPR) and other international privacy laws applicable to our users around the globe.

 

Personal Data Collection and Legal Basis for Processing​

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

 

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

 

When we talk about "Personal Data" in this Privacy Policy, we are referring both to Device Information and Order Information.

Moreover, we may collect, use, store, and transfer different types of personal data about you:

• Identifying Data includes first name, last name, maiden name, username or similar identifier, marital status, title, date of birth, and gender.

• Contact Data includes billing address, delivery address, email address, and phone numbers.

• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

• Technical Data includes internet protocol (IP) address, login data, browser type and version, time zone and location, browser plug-in types and versions, operating system and platform, and other technologies on the devices you use to access this website.

• Financial Data includes bank account and payment card details.

• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.

• Usage Data includes information about how you use our website, products, and services.

• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties, and your communication preferences.

 

We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

 

We process your personal data based on the following legal bases:

• Consent: We will ask for your consent to collect your data where required, particularly for marketing communications and cookies.

• Contractual Necessities: Processing your data is necessary for the fulfillment of our contract with you, such as completing your purchase orders.

• Legal Obligations: When necessary to comply with legal obligations, such as tax and financial regulations.

• Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests (e.g., for fraud prevention, improving our services, and direct marketing).

 

We collect Device Information using the following methods and technologies:

• "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

• "Log files" track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

• "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

• Direct interactions - You may provide us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes data you provide when you create an account, make a purchase, or subscribe to our newsletters.

• Automated technologies or interactions - As you interact with our website, powered by Wix, we and Wix may automatically collect Technical Data about your device, browsing actions, and patterns. This data is collected using cookies, server logs, and other similar technologies. Wix also receives Technical Data about you if you visit other websites using Wix services. For further details, please see the Wix Privacy Policy.

• Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services based inside or outside the EU, facilitated through Wix's e-commerce solutions.

• Identity and Contact Data from data brokers or aggregators based inside or outside the EU, as well as from publicly available sources.

• We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page.

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Why Do We Collect Your Personal Information

We collect such Non-personal and Personal Information for the following purposes:

• To provide and operate the Services;

• To provide our Users with ongoing customer assistance and technical support;

• To be able to contact our Visitors and Users with general or personalized service-related notices and promotional messages;

• To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services;

• To comply with any applicable laws and regulations.

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How Do We Use Your Personal Data

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you.

• Screen our orders for potential risk or fraud.

• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

• Improve our services/products offered, including data analysis and optimization of our Site, facilitated through Wix's analytics and performance tools.

 

Choice and Control Over Your Information

We value your privacy and want to be transparent about the third parties with whom we share your personal data. Our Site uses various platforms, apps, and services to enhance your experience and facilitate our e-commerce and marketing efforts. As of now, we share data with the following third-party providers:

• Wix Platform and apps (including Wix Payments, Wix E-commerce, etc.): our Site is hosted on Wix.com, which provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases, and the general Wix.com applications. They store your data on secure servers behind a firewall. Wix can store your data in a number of locations. Your personal information may be stored in data centers located in the United States of America, Ireland, South Korea, Taiwan, and Israel. Wix may use other jurisdictions as necessary for the proper delivery of services and/or as may be required by law. The processing of the User Customer Data by Wix may take place within the territory of the European Union, Israel or a third country, territory, or one or more specified sectors within that third country, of which, the European Commission has decided that it ensures an adequate level of protection (transfer on the basis of an adequacy decision). Any transfer to a third country outside the European Union - which does not ensure an adequate level of protection according to the European Commission - will be undertaken by Wix in accordance with the current and updated set of Standard Contractual Clauses, as approved by the European Commission. These terms are set out in the Wix Data Processing Agreement (DPA). For more information please refer to Wix Privacy policy. All direct payment gateways offered by Wix.com and used by our Site adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For more detail on how Wix treats your personal information, please visit Wix's Privacy Policy.

• Google Analytics: We also use Google Analytics (and all of its associated services - e.g., Google Signals) to help us understand how our customers use the Site and their behaviors. For more information on how Google uses your Personal Data, please see the Google Privacy & Terms. You can also opt-out of Google Analytics here.

• Google Ads: For advertising purposes, to reach potential customers through targeted ads.

• Facebook Ads: Similar to Google Ads, we use Facebook Ads for targeted advertising to promote our products on the Facebook platform.

• PayPal and Stripe: Payment processors that enable secure payment transactions on our Site.

• Shipping Partners: Various shipping companies that fulfill the delivery of products you purchase from our Site.

 

Please note that these providers may change over time as we refine our services and partnerships. New third-party services may be added to enhance our offerings. When we engage with new partners or change existing ones, we will update this policy accordingly to maintain transparency with you, our valued customer.

 

Each of these third-party providers has its own privacy policy that governs how they process your personal data. While we strive to work with partners who prioritize data protection and privacy, we encourage you to review their privacy policies to understand their data processing practices:

• Wix Privacy Policy - https://www.wix.com/about/privacy

• Google Privacy & Terms - https://policies.google.com/privacy

• Facebook Data Policy - https://www.facebook.com/policy.php

• PayPal Privacy Policy - https://www.paypal.com/us/webapps/mpp/ua/privacy-full

• Stripe Privacy Policy - https://stripe.com/privacy

 

Our use of these third-party services is based on our legitimate interests in operating our Site effectively, providing secure payment processing, efficiently delivering our products, and engaging in targeted marketing to reach customers interested in our products.

 

Finally, we may also share your Personal Data to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

 

Behavioral Advertising and Marketing

As described above, we use your Personal Data to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, please visit the Network Advertising Initiative’s (“NAI”) educational page.

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How Do We Communicate With You

We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail.

 

Cookie Policy

For detailed information on how we use cookies and other tracking technologies, please refer to our Cookie Policy.

 

Your Rights

If you are a resident of the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR) to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise these rights, please contact us through the contact information below.

 

Canadian residents are entitled to protection and access to their personal data under the Personal Information Protection and Electronic Documents Act (PIPEDA), and Brazilian residents under the Lei Geral de Proteção de Dados (LGPD), which similarly provide rights to access, correct, and delete personal information.

 

Additionally, if you are a resident of California, you have the right to access the personal information we hold about you (CCPA), request that we delete your personal information, and not be discriminated against for exercising these rights. In accordance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have specific rights regarding their personal information. Below is described your CCPA and CPRA rights and explains how to exercise those rights:

• Information Collection and Sharing Practices: As detailed in this Cookie Policy, we collect and share information through cookies and other tracking technologies for various purposes, including analytics, personalization, and advertising. California law requires us to disclose whether we sell or share your personal information.

• Your Rights Under CCPA/CPRA: California residents have the right to request that we disclose certain information to them about our collection and use of their personal information over the past 12 months. Additionally, you have the right to request the deletion of your personal information collected or maintained by us, subject to certain exceptions. You also have the right to opt out of the sale or sharing of your personal information. Furthermore, you have the right to not be discriminated against for exercising any of your CCPA rights.

• Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  • Deny you goods or services.

  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

  • Provide you a different level or quality of goods or services.

  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

• How to Exercise Your California Privacy Rights: To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us through our contacts provided below. Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. Your request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.

• We reserve the right to amend this California privacy section of our Cookie Policy at any time in accordance with the CCPA/CPRA. When we make changes to this privacy section, we will post the updated notice on our website and update the notice's effective date.

 

Do Not Track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

 

Consent and Withdrawal Mechanism

Obtaining Your Consent:

We take your privacy seriously and will only process your personal data with your consent and in accordance with the terms set out in this policy. When you visit our Site, place an order, register an account, or subscribe to our newsletter, we will seek your explicit consent for processing your personal data. This consent is obtained through clear, affirmative actions, such as ticking a box on our website that indicates your consent, or choosing specific settings for cookies and similar technologies.

For non-essential cookies and certain types of data processing that require your explicit consent, you will be prompted by an in-site banner or a pop-up dialog box where you can either give or refuse your consent. Additionally, during the checkout process or when subscribing to our newsletter, explicit consent will be sought to use your information for marketing purposes.

 

Withdrawing Your Consent:

You have the right to withdraw your consent at any time. If you decide that you no longer wish to receive marketing communications or want to withdraw consent for any other data processing activity for which you previously gave consent, you can easily do so.

To unsubscribe from our marketing emails, click the 'unsubscribe' link at the bottom of our email communications or alternatively, you can withdraw your consent at any time by contacting us at privacy@bikibeachwear.com with the subject line 'Withdraw Marketing Consent".

To withdraw consent for other data processing activities, or to manage your cookie preferences after initial consent, please contact us directly at privacy@bikibeachwear.com. Please include your name, email address associated with your account, and a brief description of the consent you are withdrawing. We will process your request and stop the specified data processing activities as soon as possible.

 

If you wish to withdraw your consent for the use of non-essential cookies, you can do so by adjusting the settings in your web browser and deleting the cookies previously stored by our Site. Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies or delete certain cookies. Keep in mind, however, that if you choose to block cookies, this may impact your experience on our site and limit access to certain functionalities. For more information on how to adjust your browser settings to manage cookies, please refer to the help and guidance provided by your specific browser. Please note that while you can browse our website without accepting cookies, some parts of the website might not function as intended without them.

 

Please note that withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal. Furthermore, for certain critical data processing activities that are necessary for the completion of services you have requested (e.g., processing your order), withdrawal of consent may affect the ability to provide these services to you.

 

Data Subject Rights

Under the GDPR, you have the right to access, rectify, erase, restrict processing of, and object to processing your personal data, as well as the right to data portability. To exercise these rights, please contact us using the contact information below. We will respond to your request within one month of receipt. You have certain rights regarding the personal data we hold about you. You can exercise these rights at any time by contacting us. These rights include the right to access, correct, delete, or limit the use of your personal data. For more information on your rights and how to exercise them, please refer to the "Your Rights" section of this policy.

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If you are a resident of California, you also have the right to submit a "Shine the Light" request. This means you can ask us to provide you with a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, as well as the identity of those third parties. Any such disclosure will be made in accordance with your choices in the Cookie Settings. You can contact us using the information below to request this list.

California residents have the right to opt out of the sale of their personal information. To exercise this right, please click the link at the bottom of the page "Do Not Sell My Personal Information" to opt out. 

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Data Retention

When you place an order through the Site, we will maintain your Order Information for our records and on our servers unless and until you ask us to delete this information. If you don’t want us to process your data anymore, please contact us at the contact details below.

 

Changes to this Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, and other factors. We encourage you to review this policy periodically to stay informed about how we are protecting your data. If we make significant changes, we will notify you by posting a notice on our website and/or contacting you directly via email.

 

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at privacy@bikibeachwear.com or by mail using the details provided below:

Biki Bikini, Via Luigi Bandini 5, Ciampino, Roma, Italy, 00043